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The ceremony is followed by a sumptuous traditional meal. The bride, along with her family, visits the groom’s home with gifts and sweets, wherein they exchange rings and seek blessings from five married women from both families. ‘Gol Dhana’ refers to the sweet treat made with jaggery and coriander seeds that is exchanged between the bride and groom’s families at this function which symbolizes an engagement. The bride’s father along with four other male members of the family visit the groom’s home to anoint him with the ‘chandlo.’ Gifts or ‘shagun’ are also given to him, and the wedding is fixed. ‘Chandlo’ means a dot of vermillion on the forehead. Once the union between the groom and the bride is finalized, this function kicks off the pre-wedding festivities. Here, you are invited to step into the vibrant and traditional festivities, fashion and food of gorgeous Gujarati weddings!
COLORS GUJARATI HOW TO
This Wedding Tradition Series aims to answer all your questions about ceremonies in different Indian cultures and their significance, how to dress for functions, and more. Exploring the colorful traditions of Gujarati nuptials, we bring you this installment of the Wedding Tradition Series which is a kaleidoscopic guide to different regional cultures, spanning rituals, customs, fashion, and more.Īs more and more couples from diverse cultures and countries tie the knot, they desire a beautiful blend of memorable celebrations. From twirling bandhani outfits to fun wedding games, and of course, a whole lot of garba, there is never a dull moment. With COLORS Gujarati Cinema, we aim to respond to the regional market’s appetite for high-quality content while retaining its socio-cultural identity through a rich library of 300+ films and plays.Grounded in traditions yet undeniably fun, Gujarati weddings are a perfect portrayal of their colorful culture, warm hospitality and delectable vegetarian cuisine. Not only does COLORS Gujarati Cinema provide for a business case but also allows us to give the people of Gujarat a destination to enjoy movies in their mother-tongue. With the absence of a premium television channel showcasing Gujarati movies, it was the perfect whitespace for us to capture.
COLORS GUJARATI TV
Movies as a TV genre enjoys 25% viewership in Gujarat, a state with an 87-year-old legacy of producing films and plays. Ravish Kumar, Head - Regional TV Network, Viacom18, further added,‘’Gujarati language has clocked the highest growth rate amongst all language TV viewership with an astounding 36% year-on-year growth.
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COLORS GUJARATI MOVIE
He added, “Gujarat presents a unique opportunity for us as we can leverage our regional GEC COLORS Gujarati’s strong 43% market share position and capture a current whitespace in the market – movie broadcast.” Over the last 2 years our regional cluster has grown at a CAGR of 36.5% in viewership and 22% in revenue.” said Sudhanshu Vats, Group CEO & Managing Director, Viacom18. Since then not only have we added 7 more channels but also entered new markets through our broadcast, digital and films businesses. “4 years agowe consolidated and rebranded our play in regional TV broadcast under the COLORS umbrella. An OOH campaign across 23 major towns of Gujarat and a television campaign across COLORS Gujarati and the market’s top non-network channels will see an ad blitzkrieg with 1000 spots aired.In a marketing tie-up that brings unprecedented scale to the launch, COLORS Gujarati Cinema will run an in-theatre campaign that will launch with Salman Khan’s upcoming Bharat. Marketing campaign will be headlined by an industry-first RAP anthem which has been shot with popular Gujarati actor Jimit Trivedi to capture the pulse of the youth. The state will see major print and radio campaigns across all major publications and stations. The network is planning a 360-degree marketing campaign across pre-launch, launch and sustenance phases. Following the success of COLORS Kannada Cinema, Viacom18’s latest foray into regional movie broadcast – COLORS Gujarati Cinema – will launch on June 1st, 2019 as a pay channel. With the tagline of FilmoMatrubhasha Ma, which translates into Movies in your mother-tongue, the channel is positioned to leverage the vibrant cinematic heritage of Gujarat. Ltd.,India’s youngest entertainmentcompany, today, announced the launch of COLORS Gujarati Cinema, the region’s first 24-hour premium movies’ channel.